This is because the derogatory expression is currently popular. Certain black women have also reported feeling singled out. Nella Rose was referred to as the term following a dispute with Fred Siriex during her I’m A Celebrity… appearance. Eliminate Me From This Area. What causes the phrase to be famous on social media?
As a slur, women are compared to animals. As defined in the Urban Dictionary’s vernacular lexicon, she is an “uncivilized and masculine” woman.
A 2022 viral post depicting a man distributing lollipops to women on a French street includes one of the earliest known instances of the expression. “Compare the feminine and alluring nature of French women to that of beasts in the United Kingdom,” read the accompanying caption.
“An additional attempt by others to bring me down.”
Its increased use on social media over the past few months has sparked a discussion among black women regarding their perception that it is directed at them.
Anthonia Edomwande, the creator of TikTok, claims to have been repeatedly referred to with the aforementioned epithet on the platform. She believes that it is an attempt to demean black women.
The 20-year-old from east London stated, “I just feel like the terminology is another way for people to demean me; it’s not a nice thing to say or hear.”
“My physical appearance and afro-centric features often provoke offense.” “I receive it ten times more on social media because no one knows who is behind the screen.”
She believes the expression is predicated on the misconception that black women are histrionic and boisterous.
The beauty video blogger Hindia Andries also produced a video addressing the trend. The individual stated that the expression is being employed to criticize the appearance of a black female due to the possibility that she does not possess “conventionally attractive” qualities.
In addition, director and actress Kelechi Okafor stated on BBC Radio 4’s AntiSocial that the monstrous remarks she observed regarding Nella were abhorrent.”Often black women are compared to apes, it happened to Michelle Obama and often to Serena Williams,” according to her.
“I don’t think she necessarily handled it in the best way, but what I saw was disproportionate to what she said.”
Dr. Kadian Pow, a lecturer in sociology and black studies at Birmingham City University, told BBC News that the phrase was an additional attempt to deny black women their femininity, similar to the sapphire archetype, which was historically applied to black women who were perceived as aggressive or boisterous.
“Misogynoir is specifically targeted discrimination and hatred of black women,” she explained. Distinguishing terms such as “UK Beast” reinforce misogynoir by attempting to demean or pigeonhole black women.
“Their purpose is to exert control over black women, influence them to conduct themselves in a more subdued or feminine manner, and discourage them from expressing their opinions.
“That’s what these terms aim to do – to make black women feel small and feel like they can’t speak up or stand up for themselves.”
“An occasion to engage in racism”
Black males have predominantly dubbed her, according to Anthonia, out of “self-hatred.” However, she added that the term has since been adopted by members of other racial groups.
“It stems from black men, but it’s given white people an opportunity to use it in their way and be racist with it,” according to her.
Several users responded to a BBC News TikTok video about the beast in the United Kingdom by stating that the term pertained to behavior and not ethnicity, citing instances in which Caucasian females were referred to as such.
However, according to Dr. Pow, that suggestion was a cop-out since the phrase was still associated with anti-blackness.
“If it starts within the black community and it gets applied to black women and spreads out from there, it is still anti-black and rooted in misogynoir.”
Black males have also contributed to the discourse, with numerous individuals denouncing its application within the TikTok community.
“Different communities enduring oppression find ways to exact their ire on those they perceive to be lower on the hierarchy,” continued Dr. Pow.
“Moreover, black men frequently have no one else to aim for in terms of authority but black women; consequently, they project their fears and insecurities onto this demographic.
“I do think they have responsibility with how they denigrate and address black women with this term.”