The trial saw the removal of bounty bars from Celebrations tubs. This Christmas, bounty hunters might have their job cut out for them when chocolate maker Mars Wrigley announced it will be removing the candy from some of their tubs.
Despite being touted as a taste of paradise, Mars claims that nearly 40% of people detest coconut-flavored candy. So, in the run-up to Christmas, 40 Tesco stores will start selling a limited supply of “No Bounty” tubs.
It follows the company’s decision last year to allow customers to return undesired Bounties.
The food producer claimed that a decision on whether to permanently outlaw the snacks had not yet been made. Despite the fact that many individuals leave the coconut creation to rot at the bottom of the tub, according to a poll by the company, 18% of respondents still use it.
Before Christmas, large tubs of Quality Street, Roses, Celebrations, and Heroes start to show up on grocery shelves; throughout the holiday season, sales typically rise.
However, buyers can decide to cross some treats off their shopping lists due to cost of living issues. Promoting the brand by igniting the conversation about consumer preferences is one strategy, with one communications firm calling the social media uproar over the decision as a “fantastic PR win for the Mars team.”
According to a survey conducted by Mars Wrigley with 2,000 adults between the ages of 18 and 65, 18% of respondents said they would be annoyed to discover only Bounty bars in a tub, and 58% said it would cause a family fight.
According to its survey, 38% of people over the age of 55 ranked the candy bar as their favorite, indicating that older consumers also enjoy it.
The limited edition tubs will now include containing extra Mars, Snickers, Milky Way, Galaxy, and Maltesers candies in exchange for the missing Bounty, according to Mars Wrigley. For six weeks leading up to Christmas, they will be offered as “pop-ups” in 40 various Tesco stores.
It comes after a “Bounty Return Scheme” from the previous year, in which people who didn’t like Bounty chocolates could return them and exchange them for Maltesers following the holiday season.
“Customers had the option to return any undesired Bounty chocolates last year. Currently, in response to public demand, we’re testing completely removing them from the tub “said Emily Owen, senior brand manager at Celebrations.
