The Dr Pepper Float ice cream has arrived. The Dr Pepper Float ice cream results from a collaboration between two Texas businesses that are household names.
Vanilla ice cream and sherbet with a Dr Pepper flavor are combined in this new flavor, developed in collaboration between the soda manufacturer and Blue Bell Creameries. According to the announcement made by the firm, beginning on Thursday, customers can purchase it in pint and half-gallon sizes at retailers carrying Blue Bell products.
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According to Jimmy Lawhorn, vice president of sales and marketing for Blue Bell, “the best ice cream floats are made with Dr. Pepper poured over a few scoops of Blue Bell,” he said in a press issued by Blue Bell.
Both Dr. Pepper and Blue Bell may trace their beginnings back to Texas.
Dr. Pepper was the first of a wave of startup soda companies that emerged in the 19th century. The company was established in 1885 in Waco, Texas. (For aesthetic considerations, it did away with the period after Dr. in the 1950s.) Even as it rose to prominence in the second half of the 20th century and contributed to the development of the soda industry, the obscure brand worked diligently to maintain its status as an industry outsider.
Dr. Pepper has had considerable success as a quirky alternative to Coke and Pepsi. It is the flagship product of Keurig Dr. Pepper (KDP), one of the three main soda firms competing for a share of the $37 billion US market for carbonated soft drinks, which NIQ assesses in retail and convenience stores. The other two businesses are Coca-Cola and PepsiCo.
In recent months, Dr. Pepper has made headway against its rivals, even though the soda industry has stagnated.
According to Keurig Dr. Pepper, which cited IRI and the Beverage Digest factbook, the company’s Dr. Pepper soda increased its dollar share by 9% between 2003 and 2021. In contrast, the general category of carbonated soft drinks declined by 26% during the same time. Dr. Pepper follows in the footsteps of Coca-Cola, Pepsi, and Mountain Dew as the country’s fourth most popular soda brands.
In the meantime, in 1807, a group of businessmen in Brenham began producing butter from the surplus of cream collected from local farmers. This was the beginning of Blue Bell. Blue Bell Ice Cream was added to the product lineup in 1958 after the company had previously been known as the Brenham Creamery Company. In 1930, the company changed its name to Blue Bell from Brenham Creamery Company.
