Well-known brand Gucci has done it again. It is raising eyebrows with a pair of rubber sandals that are perforated for a price of more than 30,000 Rs. Gucci had received a lot of flak recently for selling a kaftan for over 2 lacs. Thus was a Kurta style kaftan in ivory and black and had self-tile tassels and embroidery.
The new perforated sandals cater to both men and women. They are available in a choice of 3 colors for men and women. The choice of colors for women is black, lilac, and white. The logo of GC is unmissable. The monogram is placed on top of the sandals in a motif that is cut out.
This Italian fashion designer brand has been criticized on social media for a lot of reasons recently for the exorbitant price of its collection.
This house of luxury fashion founded in 1921, is based in Florence and is famous for its ready-to-wear range, footwear, fragrances, handbags, accessories, makeup, and even home decoration. It was founded by Guccio Gucci and is placed in the league of the oldest fashion brands. The reason for its high pricing is said to be the aspirational value it has for the consumer. It stands for desirability, status, and prestige. Its’ clever marketing strategy creates a desire in the mind of the customer. Its marketing strategy even builds on the fact that it charges depending on the willingness of people to pay. High-quality materials and high-quality production methods are used in the manufacture of all its products that is why it is costly too. The Gucci logo symbolizes sophistication and luxury. The target market of Gucci products is the affluent and wealthy as well as the rich upper class.
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