Priyanka Chopra is known to be the star who even when huge geographical distances away, has the unique ability to connect with her fans in India and all across the world. A successful International star Priyanka has also turned a successful entrepreneur. She has recently launched her own brand of haircare- Anomaly. The mission statement of the company states that one need not choose between what is good for the planet or you just go ahead and make choices that are beautiful. Anomaly promises quality hair care and superior formulas that are clean and democratize beauty.
Priyanka’s latest Instagram post to her 62.5 million followers is an environmentally responsible one. She gives a strong message about how our trash especially plastic is destroying our planet and how we in our own way can do our bit to help mother earth. With the strong influence that she wields on people, and the popularity that she enjoys this post will surely garner the attention that it deserves.
She talks about Anomaly’s small step initiative. She says this is focused on finding out ways in which we can leave the earth better than how we found it. She shows us the trash bin that occupies a place just below her beauty products and like most of ours too. She challenges viewers to audit their trash. She pulls out many plastic bottles from her trash bin. In the trash top challenge, she mentions how we miss out on recycling our beauty products.
She invites viewers to see how sustainable they are by going through their trash bin and seeing what needs recycling there. She asks them to tag @anomalyhaircare
Celebrities like Priyanka from time to time take to social media to drive socially responsible and environmentally conscious messages like this one across!