McDonald’s is eliminating self-service beverage vending machines. One of McDonald’s most popular benefits is being eliminated shortly.
According to a statement released by the company, the fast food business will no longer offer self-serve soda machines at its locations in the United States by the year 2032. The firm explained that the shift will create a more unified experience for the chain’s consumers and employees.
McDonald’s restaurants have allowed customers to pour (and re-pour) their beverages from the self-service beverage fountains for many years. However, customer behavior has shifted since the epidemic, and the chain has seen increased business through its drive-thru and delivery services. As a result, fewer individuals are opting to eat in the chain’s dining rooms, which has resulted in a decreased need for the machines.
In light of this new reality, McDonald’s plans to redesign its restaurants so that they have fewer or no dining rooms and replace them with high-tech drive-through lanes. According to its most recent earnings report, digital sales (orders placed via the company’s app or through its partners like Uber) now account for forty percent of its overall sales.
The chain has also only lately hinted at yet another significant change that would take place in the form of “CosMc’s,” a new small-format restaurant that will have a smaller dining area.
“There are several places around the US where we are significantly underdeveloped relative to where the population exists today,” CEO Chris Kempczinski said in June to analysts. This paves the way for many new possibilities for us to pursue regarding our professional development.
Leaving the dining rooms was considered “off limits” in the past, but consumer behaviors have shifted significantly since the height of the pandemic. Regarding the “CosMc” concept, McDonald’s has not disclosed any additional information yet.
Chipotle, Taco Bell, and Starbucks are just a few other fast-food brands now testing new designs for their establishments.